The current estimated population on the Sunshine Coast is 247,618, who only have access to the commercial and non commercial TV channels.
The visiting population staying in the Resort apartments playing Resort TVs, Holiday Information Channel is over 800,000 Resort guests per year.
This is over 3 times the Sunshine Coast current population watching commercial & non commercial TV.
A advertisers 30 second ad can be watched by over a 800,000 captive audience 24 times a day, 7 days a week for the year, across the Sunshine Coast for as little as $60.00 per day or $2.50 per ad.
Of the 800,000 visitors 75% claim to have watched Resort TV more than once during their stay.